The client sought to reflect in her visual identity the values that guide her services: simplicity, seriousness, and a connection to nature, distancing herself from the traditional trends often associated with aesthetic dermatology. The logo was developed with humanist typography in uppercase, ensuring a composition that balances authority, elegance, and simplicity, with a focus on highlighting her last name. The colors and other branding elements were carefully conceived, inspired by nature, to reinforce the genuine connection and authenticity present in her professional practice.