Inspired by nature and his passion for the practice of Hawaiian canoeing, also known as Polynesian canoeing, the client wished to create a brand for his company that offers utility products related to this sport. With the waves as a backdrop, the canoe as the protagonist, and the sun as a guide, we developed the symbol of Polynesia—a representation of the sunrise at sea, capturing the essence of this practice.

The logo, based on the Recoleta typeface, was chosen to convey the authority and tradition of a sport practiced for centuries. The project encompassed from brand and visual identity creation to the development of the products, marking the launch of the company with a solid and inspiring identity.