Allied Law is a company committed to democratizing access to information about the rights of American consumers concerning products and medications that may pose health risks. The project involved creating and managing the brand's creative online presence. The developed identity was based on the central concept of the name: the law as a true ally. To achieve this, a simple and accessible verbal language was adopted, combined with a fluid, humanized, and didactic visual language that reinforces proximity and clarity in communication with the audience.